J.W. Foster and Sons was started in 1895 with the intention of making a product that allowed athletes to run faster. After Joseph William Foster introduced the track spike through this company, they quickly gained an international following, outfitting athletes from all over the world for the Olympic Games. In 1958 when the two grandchildren of Foster sought out to create a companion company, Reebok was born.
Today, Reebok operates as an American-inspired, global brand that creates and markets sports and lifestyle products built upon a strong heritage and authenticity in sports, fitness and women’s categories. The brand is committed to designing products and marketing programs that reflect creativity and the desire to constantly challenge the status quo.