New Balance began as a Boston-based arch support company in the early 1900's, developed into a specialized shoe manufacturer in the 1970's, and has grown to become a leading global athletic products company. Today New Balance boasts a family of other brands in its portfolio, including Dunham, PF Flyers, Aravon, Warrior and Brine. Since the days when the founder, William Riley, and his partner, Arthur Hall, began selling shoes and arch supports to police officers, waiters and other workers forced to spend great part of the day on their feet, New Balance has focused on understanding and satisfying the needs of its customers.
The philosophy "Endorsed by no one" derives precisely from this mission and it highlights that a superior quality product sells much more due to its technical qualities and characteristics rather than due to a sports celebrity who is paid to wear it. This was a choice New Balance made in the '90s and never regretted. Part of producing superior footwear and athletic apparel is manufacturing it to fit all widths and sizes, because a better fit produces better performance. To ensure the best fitting, best performing shoes and apparel, NB has always focused on improving our technology and production methods.
The brand has maintained five manufacturing facilities in the USA and the English facility Flimby (UK), which the brand opened in the '80s to combine "Research & Development" with "Production", relying on the highest production standards and testing and intervening on the products in real time. For over 100 years New Balance has continued to manufacture high quality athletic footwear, whilst remaining faithful to a core set of company values that include integrity, teamwork and total customer satisfaction.
This is New Balance; a company that does not want to become the number one sports brand in the world, but rather the best.