Adidas began with Adi Dassler’s obsessive quest to produce specialized sports footwear, and became famous when the West German national team’s replaceable studs helped them to victory in the muddy 1954 World Cup Final.  The brand with the three stripes rapidly ascended to worldwide icon status, and the shoes it produced for any and every sport were soon being voraciously consumed by style conscious youth, as well as competitive athletes.  Today, Adidas continues to exist on the forefront of cutting edge performance technology and fashion, while its heritage line draws from the nearly limitless archive of beloved classics. 


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