The brainchild of designer Michal Lojewski, UEG is a label that takes the concepts of minimalism and utilitarianism very much to heart. It’s right there in the name, after all. UEG takes its name from the initials of the Italian phrasing , “Use E Get-ta” of “use once and throw away.”
The UEG x Puma “Gravity Resistance” collection brings a futuristic, space exploration element to the minimalist concept. The stark, black and white designs, instructions for use, and a modern construction outlook are an intentionally stark contrast to the vivid color palette that informs many collaborative projects.
Like actual space travel, the “Gravity Resistance” collection is bound to attract people with a certain, different perspective on what is possible.
If a size is not listed, it is sold out.