Two titans of barely containable anticipatory excitement are brought together, as Nike and Virgil Abloh’s Off White imprint turn their attention towards the 2018 World Cup. The Nike x Off White pairing taps into one of the best parts of the build up to the tournament proper, the ongoing reveal of each qualifying country’s new World Cup kit.
The “Football, Mon Amour” capsule collection is a range of on field and sideline ready Nike soccer apparel that melds Abloh’s trademark modern sensibility, emphasizing a stark palette and conspicuous placement of utilitarian text with traditional elements of kit design.
A lion crest borrowed from the Netherlands and Croatia’s distinctive checkerboard motif provide a recognizable soccer background, while the chest space typically reserved for the prominent placement of sponsor logos on club team jerseys is appropriated for Off White branding that departs from the brand’s standard typeface design.
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