Retail space Juice boasts locations in Asian metropolises like Hong Kong, Kuala Lumpur, Taipei, and Shanghai, making Juice a perfect collaborative partner for the Adidas Consortium World Tour.
Taking on the iconic Stan Smith is a bold move. Juice didn’t just take on the silhouette; they tackled the Stan Smith’s single most iconic form, the white and green tennis court classic. Generally, any alterations to such a timeless shoe are at risk for being deemed unnecessary, if not outright desecration.
Juice’s take on the Stan Smith makes subtle but effective changes. The green accents stay in place, but in a darker shade, while the white leather becomes soft, napped, grey suede. The shift from pristine athletic performance to confident, worn in style is one that perfectly encapsulate the shoe’s journey from tennis court to worldwide style icon.
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