For 2017, Adidas Consortium introduces a new spin on the collaborative release. The Sneaker Exchange series drafts two Consortium retailers at a time to co-design two silhouettes with one united theme.
The debut of the Sneaker Exchange concept is the result of a long transatlantic flight that features Paris based Colette and L.A.’s own Undefeated. Appropriately enough for two cities so many time zones apart, Colette and Undefeated present a “night and day” theme.
As a shoe steeped in fashion scenes in both Europe and the U.S., an all-time classic Adidas model, the Campus, serves as the daytime silhouette. A premium, all-white, textured leather upper with subtle, blue detailing is perfect for both the old world refinement of Paris and the glittering California dreaming of L.A.
The EQT Support handles the nocturnal side of this collaboration. This early 90s, performance running classic mixes a classic nylon suede construction with a dusk to midnight navy and black colorway that is equal parts sleek style and rapid movement through the streets.
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