Classic Americana is one of the strongest historical influences on the development of postwar Japanese fashion, and few brands exude Americana more than Champion.
It almost seems redundant to namedrop a brand like Champion, simply because they were everywhere, and their stuff basically lasts forever. Anyone who has ever participated in any, remotely athletic activity, probably has some old Champion sweats lying around somewhere.
The timeless good looks and durable construction that launched Champion across countless tracks and fields also made the brand a legend in the sportswear fashion market, making them an ideal collaborative partner for a trendsetting Japanese retail and design label like Beams.
Subtle details like the use of multi colored text and an embroidered Beams logo alongside the traditional Champion ‘C’ make for impactful additions that bring a contemporary edge to a selection of classic Champion garments.
If a size is not listed, it is sold out.