The truth always comes from the street. Just ask ALIFE, a brand that has become the soul of New York City’s Lower East Side. Taking inspiration from every facet of creativity, sport, and culture – from the latest fashion, to art and music – ALIFE has become synonymous with a fresh, diverse lifestyle that goes far beyond footwear. Fusing the bold originality of ALIFE with PUMA’s heritage style, this collaboration features a unique take on the R698 model.

If a size is not listed, it is sold out.

ALIFE x Puma R698
Peach Bud