The 90s are remembered as a time of extra bold design, exaggerated branding being an especially popular hallmark of the era. Larger than life proportions weren’t the only creative liberties taken with longstanding, conventional designs during the 90s though.
As turn of the millennium drew closer, the future was on everyone’s mind. Enter the jewel swoosh, a twist on standard Nike branding that brought a modern, streamlined feel to some iconic Nike silhouettes.
After reintroducing the jeweled Air Force 1 earlier this year, Nike has brought the bejeweled Air Max 1 out of the archives. The miniaturized sleekness of the alternate swoosh branding still brings a fresh presence to this icon, all these years later.
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