Adidas develops innovative new running performance technology, the shoes are subsequently, a smash hit, and the shoes become an even bigger deal in the world of style than they are in the world of performance. Stop us if you’ve heard this one before.
Even with the leisurewear and performance markets compartmentalized, it seems like Adidas just can’t help itself when running shoes are involved. The responsive boost cushioning system is the latest bit of Adidas tech to make a name for itself. It isn’t difficult to see why. The boost soles have obvious practical benefits when it comes to running, but the appeal of this kind of lightweight comfort to a wider audience is just as obvious. You don’t need to be a runner to appreciate the minimally sleek, modern design either.
Adidas Consortium and Berlin’s Solebox have come together to work on an Ultra Boost which emphasizes the casual applications of the shoe. The external support structure has been removed from the shoe, leaving only the knit upper and boost sole to revel in glorious, unfettered minimalism.
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