Deluxe PLAYA TEE White Deluxe PLAYA TEE White Deluxe PLAYA TEE White




The Japanese love affair with classic American style is a well known but misunderstood phenomenon. The oversimplified version is that Japanese brands have effectively Xeroxed these staples of Americana, but what they have actually done is reinterpret these designs with such exacting standards, and attention to detail, that they have become unique to Japan.

Deluxe is one of the foremost proponents of this aesthetic. Deluxe pieces aren’t just classic and wearable, they are youthful and contemporary at the same time. This is what people mean when they say something never goes out of style.

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