There are times when it can seem like streetwear has fallen into a rut or a comfort zone. South Korean label This Is Never That has arrived to throw a wrench into these proceedings.
This Is Never That takes a graphic and text heavy approach to traditional streetwear favorites. Already embraced among the South Korean pop music scene, and with Asian audiences, This Is Never That has also become a cult favorite amongst fashion devotees who are always on the lookout for the next, cutting edge thing to come along.
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