The days when performance and heritage ran on purely parallel tracks, never to meet, are long gone. In fact, designing for a field that demands innovation functions a lot like any other compulsion with a law of diminishing returns. The longer you do it, the more you have to push the envelope to achieve the same thrills as before. A new project from New Balance, the Tokyo Design Studio, follows this line of thinking all the way to the ultimate fusion of performance and style.
As a longtime hotbed of New Balance fandom, the working relationship between New Balance and Japan is a well-established one. The Tokyo Design Studio takes this mutual admiration to a new level. Developed and designed in Japan, technological innovation and a progressive design sensibility are interpreted through the distinctly Japanese lenses of authentic history, painstaking craftsmanship and exacting quality.
The first offering from New Balance Tokyo Design Studio is the debutant RC_1 silhouette. Inspired by the classic 1300JP, the first New Balance shoe to feature ENCAP technology, the RC_1 is a streamlined, modern take on a classic running look. The RC_1 breaks new ground for the ENCAP with updated, visible technology Reveal construction. A ‘Trace Fiber’ knit upper renders a traditional technique for embroidering and layering fibers with ultra-modern precision and materials, for a lightweight feel with dynamic control, while a tonal colorway and molded nubuck accents add the casual refinement that has made New Balance a fashion fixture for so many years.
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This product is considered a Quickstrike (QS). All QS, limited edition, and brand collaboration products are final sale.