Why the Midtown? If you’ve ever seen the wares on display for sale on countless Midtown streets, you’ll immediately know why. This white, low profile cap, like so many others before it, proclaims “New York City.”

The major point of difference is that wearing an Only hat is a stylish way to support a local, New York institution, while wearing a generic New York City hat is an excellent way to look like a wacky resident of a fictional foreign country from a 1980s comedy.


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