The traditional Chinese calendar has ushered in a new year, the Year of the Rooster. While some of the qualities attributed to those born under this astrological sign, like ambition, honesty, and independence can prove a bit tricky to visually translate, there is one quality of the Rooster that’s basically a universal language: preening.
Roosters are said to be blessed with natural good looks, which they like to show off by dressing up. Reebok’s Chinese New Year Instapump Fury is up to the Rooster’s demanding standards. The clean, white colorway, a sneaker fixture, gets an innovative twist. The Instapump Fury’s upper base is made from extremely fine cut leather, in the style of avian plumage. Iridescent heel paneling, stylized, embroidered Instapump branding, and a subtly placed rooster logo on the shoe’s pump, round off an auspicious beginning to the new year.
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