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There’s little in the way of traditional, external hype around Flagstuff, especially if you can’t read Japanese. Their visibility stems from social media, and their success on the Japanese streetwear scene, where their mix of a skate-inspired, visual irreverence and a progressive fashion aesthetic have made the brand an instant hit amongst the influencers of culture types.

In the tech field, getting this close to the cutting edge is called being an early adopter.

If a size is not listed, it is sold out.

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