Nike was born from the desire to push the boundaries of footwear technology and design in the service of helping runners to reach their maximum potential. In the beginning there was rubber being poured into breakfast making appliances. In 2017, the Breaking2 project is tackling the sub two-hour marathon.
The effort to surmount an impossible performance barrier has inspired a range of new footwear to support the Breaking2 project. One of these debutant silhouettes, a hybrid lightweight racer/durable daily trainer called the Zoom Fly, has been sent into the NikeLab, for a makeover detailing the design process behind this new generation of running footwear.
Ultra-lightweight, soft and highly resilient Lunarlon foam creates a light, responsive underfoot experience, while an embedded, full-length, carbon-infused nylon plate increases stiffness. A high abrasion rubber in the heel adds durability. The shoe’s 10mm offset is designed to minimize Achilles strain, and the 33-mm stack height ensures impact protection mile after mile, while the translucent, stretch-woven upper is both light and breathable.
The Zoom Fly finds its way back into the NikeLab, this time with an upgraded security clearance. Undercover designer Jun Takahashi brings the cutting edge running technology to the cutting edge of fashion courtesy of subtle but impactful changes to the original design. The competitive running iconography is swapped out for an always très chic crossbones graphic and modernist typography branding at the midsole.
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This product is considered a Quickstrike (QS). All QS, limited edition, and brand collaboration products are final sale.