Nike’s penchant for shaking up established design conventions is well known and long established, so with the NBA league uniforms being turned over to the Swoosh, changes were always in store.
The City Edition is a rethinking of the alternate uniform. Rather than just shifting colors and logos around, the City Edition functions as a geographically and culturally specific tribute to the home city of each NBA team.
After relocating from Philadelphia in 1962, the Golden State Warriors visual identity has always maintained a strong connection to their new home, with recognizable Bay Area landmarks serving as team logos. Nike's City Edition uniform applies this celebration of all things local to the Bay Area's Chinese culture.
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