This Gel Lyte V, a collaborative effort between Asics and venerable Scandinavian retailers, Sneakersnstuff, isn’t the first and it won’t be the last shoe to trade on an upscale atmosphere, but it will definitely be among the most appropriate to do so. While many summertime releases focus on the beach or foods one would eat at the beach, Asics and Sneakersnstuff have gone for a full-on European vacation.
Aix en Provence, a picturesque cultural hub in southeastern France is a popular destination for many reasons. One of the most notable is the region’s stunning lavender fields, which provide the visual inspiration for this project. If white linen isn’t your style, there’s no better way to capture the fashion mood of Mediterranean France.
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