Rihanna’s designs for Puma, released under the Fenty label, have been an instant hit. From fashion adaptations of classics like the Puma Suede and the slide sandal, to progressive, modern designs like the Fenty Trainer, Rihanna has made an immediate impact on the world of contemporary street fashion. Now, the Fenty label turns its attention to apparel.
Although the seamless blending of cultural influences has been a key factor in Fenty’s footwear success, the debut clothing collection from Rihanna takes a bold turn that few would have been fully prepared for. A haute runway show and William Gibson’s cyber-dystopian, urban visions come together in the form of avant garde sportswear.
It’s true that the always popular athleisure label would be applicable here, but it would hardly tell the whole story. Smart casual pieces like maxi dresses and pencil skirts join athletic staples like track tops, sweat pants, t-shirts, crew neck sweats. This mix of modern favorites is the basis for a progressive makeover with pronounced gothic and Japanese influences. In practical terms this means a stark, black based palette, oversized, dramatic proportions, kanji/rising sun graphics, and lace up details.
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