Established in 2004 by ex-Silas production manager Gareth Skewis, Pointer was created with the aim of making simple, well-designed casual shoes in response to a market then saturated with increasingly technical trainers and hyped-up limited edition sneakers. Pointer employs people it likes, from artists to interns, and insists these employees train at legendary UK shoe company John Lobb to better understand the history of footwear dating back to the 1800s, from Oxfords to Derbys. The company believes it is important to have a deep knowledge of the past in order to move forward and further progress with updated designs. Based in London, Pointer is backed by a creative stable of friends and co-conspirators, inspired and informed by everything from art and music to skateboarding and breakfast.