The inspiration for the new SERIES by Bodega: Repurposed project brings together the idea of vintage as a living, continuously relevant aspect of modern design, and the impulse to archive, catalog, and educate. Bodega has, by request, teamed up with the New Era Cap Company, the definitive name in baseball caps, to remake a selection of vintage products as New Era’s iconic headwear. New Era’s background makes them a uniquely qualified partner for a project of this nature. Their long history of domestic production, top quality craftsmanship, and cultural cache, brings together all aspects of the vintage equation.
The product selected for the Repurposed project was chosen and contributed by committed experts in various vintage genres. By working with these collectors, and their meticulously curated archives, the Repurposed project seeks to tap into the original spirit of vintage, the spirit of taking something that already exists, and personalizing it through your own journey.
The military hats from the Repurposed collection were taken from the vast archive of collector, historian, and all around Boston culture legend Otto Johnson.
Each Repurposed hat is an individual, one of one, piece. Variations will occur from the photographed product with models that were produced from the same pattern.