Undefeated x Colette x Adidas Consortium- Campus BY2595 ($130)- EQT Support CP9615 ($150)
Release Date: Thursday, January 19, 2017Available online at 10am EST and in-store at 11am on a first come, first served basis.
Throughout 2016, the Consortium Tour has taken us around the globe. The Tour made monthly visits to the world’s industry leaders in retail for sneakers and asked them to collaborate with adidas, bringing their own stories and design concepts to a range of footwear models. After the success of the Consortium Tour, for 2017, adidas are going to develop this notion further and ask retailers partner up and collaborate with one another on models, creating something new and wholly unique. Introducing “Sneaker Exchange”.
Sneaker Exchange will include one monthly drop over the course of 2017 in which two selected retailers will work together to create a bespoke sneaker pack of two silhouettes. Each pack will draw on models new and old. Expect Campus and EQTs to get redressed in modern materials while contemporary performance models like the UltraBOOST are drawn away from the sporting arena.
The first collaboration through the Sneaker Exchange lens is with Los Angeles based Undefeated and Parisian empire Colette.