The GEL-MAI is a thoroughly late 1990s tech design, a notable departure from familiar Asics classics like the Gel Lyte III or V. The upper is one piece, with a totally external, asymmetrical lacing structure, with the standard Tiger stripes relocated to a two- dimensional logo on the midsole, towards the heel of the shoe.
Choosing a techy, performance model deliberately suggests the dynamism of human movement, and the skeletal structure as the foundation of this physical vitality. Even the colorway recalls the athletic roots of the GEL-MAI more than it does a creepy cemetery.
By presenting the skeletal imagery in anatomical form, the skeleton is presented as two sides of one coin, as an agent of motion and mortality; It is a visual representation of the juxtaposition between one of the most vibrant cities in the world, and the legions of human bones beneath its streets.
The more universal message is that no matter who you are, or what journeys you take in life, everyone ends up as a skeleton in the end.
The Bodega x Asics GEL-MAI ‘Underground’ releases Friday, June 23rd at 11:00am EST exclusively at Bodega and bdgastore.com. Each pair comes with custom packaging and lace options – retail is set at $170.
Talent: Sylvain Lewis / Kevin Sparker / Marco / Manast LLWritten: Dan Alvarez