If it ain’t broke, just tweak it.
Sometimes, in the process of trying to reinvent the wheel, you lose sight of what you were trying to achieve in the first place. Plus overthinking stuff leads to nervous sweat. And with Spring around the corner, we can’t think of a worse way to start a new season off than with sweat stains and swampy pits.
Listen’ we know you have enough on your mind right now. Looking good shouldn't be left up in the air but rather a guarantee. Lucky for you we did all the heavy lifting, from the earliest of mood boards to the design meetings where ideas turned to products, SS24 Delivery #01 is vetted and ready to go.
And what better way to start things off than our Core Hoodie featured in Purple and Black? Weighing in at an impressive 16 oz, this transitional weather staple is made from a cotton/poly blend up in Canada and when we say no corners were cut, just know this thing is the sharpest hoodie around. From the brass eyelets at the hood and flatlock seams throughout down to the expansion gusseted side panels, the subtle Bodega embroidery keeps the design hella refined.
But at some point, the hoodie needs to come off and to beat the ‘no shirt, no service’ allegations, the only way to make it through ‘til beach weather is a good old fashion graphic t-shirt. So whether you want to put all your cards on the table with our recurring Serif T-Shirt or get a little nostalgic with retro designs reminding us what communications and interactions looked like before social media, we got you covered. From neighborhood block parties or a night out in the club, dancing isn’t just an expression but a way of life. As was messaging your friends on an archaic first-gen foldable communication device.
Now no collection would be complete without some ‘lil accessories to make your own day. Nothing crazy this time around just a classic 6-panel and 2 pairs of logo socks. But you know as well as us, the power of putting on a new cap or a fresh pair of tubes should not be underestimated.
Release Info: Friday, March 8, 2024
Available online at 12pm EST and in-store at both our Boston and Los Angeles locations on a first come, first served basis.
