The holiday season is here, and everyone has at least one person who is just impossible to shop for. When it comes to the world of sneakers and streetwear, all of the names, labels, and subcultures can seem downright impenetrable, especially if you’re gift shopping. Let our holiday gift buying guide be your shortcut through the hedge maze of youth culture.
As an added bonus, free shipping will apply to all domestic orders over $100.(valid 12/1 - 12/14)
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the cool dad.
the cool dad - The Cool Dad can be found trailing his kid to the cash register, open wallet in hand. But, as long as he’s forking out the cash for junior’s Js, he might as well have a look around for himself.
SHOP FOR THE COOL DAD
the commuter - The Commuter is going to spend the rest of the winter fighting the weather, the traffic, the trains, and even their fellow commuters. Getting to and from work in the city is no joke, so all that stuff that’s made for hiking and climbing mountains is just as necessary to make it to the office in one piece.
SHOP FOR THE COMMUTER
the @ - This person defies easy categorization, because the entirety of the internet is their playpen. Rest assured that if something is racking up the likes, follows, and reblogs, they will know about it first. More importantly, they’ll know where to get it first too. Don’t try to keep up with them, you’ll just end up getting lost. It’s much easier to let someone who knows the territory as well as they do hand you a map.
SHOP FOR THE @
the streetwear grad.
the streetwear grad - The Streetwear Grad can be found in the back of the latest release party. You probably haven’t seen him around for a while because he got a new job with an office. Anyway, he’s still way into streetwear, but now he can step his game up, and show up his boring co-workers and the kids schlubbing around in sweatpants at the same time.
SHOP FOR THE STREETWEAR GRAD
the sneakerhead - The Sneakerhead can be found lining up outside of the nearest hype shoe store, waiting for the latest quickstrike. They don’t just need to stay warm, they have to make sure they have the best gear in immaculate condition, lest they lose major cred.
SHOP FOR THE SNEAKERHEAD
& when all else fails.
& when all else fails - a gift card always does the trick.
BUY A GIFT CARD
Illustrations by Pat Peltier