ICNY S/S '15 Style Guide

Bodega is proud to offer, for the first time, ICNY.  The Brooklyn based label specializes in making performance sportswear utilizing 3M reflective material.  This was originally developed purely for safety, as ICNY founder Michael Cherman had an unfortunate car on bicycle accident.  You don’t need to be performing physical activity on crowded city streets to appreciate ICNY though.  These are eye catching designs from an exciting new brand.  Get in on the ground floor. 


Photography - Tommy Boudreau

Model - Nick Centrella

Styling - Clynton Cox