The year is 1989. Detroit Pistons sweep the Lakers, 4-0 to win the franchise’s first championship. Rap music hits a golden era with the releases like De La Soul’s Three Feet High And Rising & Beastie Boys’ Paul’s Boutique. Basketball reaches it’s cultural zenith and Reebok changes the game with the launch of The Reebok Pump.
Celebrating 25 years of this iconic model which kick started an arms race in basketball footwear technology, Bodega creates the 1989 Reebok Pump designed around the golden era of basketball culture.
The Bodega x Reebok Pump 25th Anniversary ‘1989’ will be available online at bdgastore.com at 12:01am EST and in-store at 11am on Saturday, November 15th. Each pair will come with the Bodega Golden Era Hoody, retail is set at $240 for the pack.
Creative Direction & Styling: Ramón Golden & Mars King DuncanPhotography: Ricky OrngModels: Ariel & Rah