Continuing their onslaught into the apparel arena, Boston’s Bodega keep their lookbook local by integrating the surrounding neighborhood into it’s shots. Photographed by Guarionex Rodriguez, Jr., the lookbook combines various pieces of the Bodega 2013 Fall/Winter collection with projections of Roxbury and Dorchester areas. For more information on the release of the collection and further shots from the lookbook, click on through.
Known for challenging the boundaries of material and design, Bodega blended seemingly contrasting fabrics and textiles to produce a unique combination of items for the upcoming Fall/Winter season. While the detailing on the Navajo Oxford Shirt demonstrates the brand’s appreciation for small accents, the combination of the cable knitting and heavy fleece on the Alpine Hoody illustrate Bodega’s calculated disregard for conventional designs. Moreover, Bodega continues it’s tradition of providing consistently on-point headwear, featuring their distinctive takes on both the 5-panel and the snapback. “We stay true to our aesthetic, but the key is that we are constantly trying to out do ourselves every season,” shared creative director Marvin Bynoe, the lead designer of the Bodega team. “Our goal is to make timeless garments. We would love to see our garments cycled throughout the years to come.”
The Bodega 2013 Fall/Winter collection will launch exclusively through Bodega at 6 Clearway St., Boston, MA, and bdgastore.com on September 14th, 2013. The collection will also be found at exclusive retail partners in late September.